Color palette
A unified palette and cleaner interface that finally give Fizz a real brand presence.
Concept Redesign
Fizz Social Redesign
Reimagining the student social network for growth and new opportunities.
self-directed concept redesignThe problem
Fizz was popular on campus, but the UI felt inconsistent and thin, with no real visual identity and a feature set built almost entirely around casual posting. Students who wanted to find collaborators or job opportunities had nowhere to go.
The insight
That gap was the opportunity. Fizz already owned student attention, so the real question wasn't whether students would show up, it was whether the app could grow from a place to post into a place to actually get things done.
What the redesign does
I rebuilt Fizz with a bolder visual identity and two new features that turn it from a casual feed into a hub for student life.
The Work
A visual refresh
Post and comment flow
A restructured hierarchy with bolder layouts and clearer interactions, so the feed feels alive instead of flat.
New functionality
Project Tags
Custom tags that let students promote or join campus projects, giving collaboration a home for the first time.
Jobs Tags / View
A dedicated post type and feed for campus and local work, so students can find opportunities without leaving the app.
Prior versions
Faithful rebuilds of Fizz's existing UI, recreated from scratch as the foundation to redesign against.
Outcome
The final direction balances visual impact with usability, showing how Fizz could evolve from a niche social app into a central hub for student life.
Full description
I started by rebuilding Fizz's existing UI from scratch, partly to understand why it felt off and partly to give myself a faithful foundation to redesign against. From there I developed a universal color palette to unify the brand and improve readability, then pushed into more dramatic color, bolder layouts, and a restructured relationship between posts and comments to make the whole thing feel more engaging.
The bigger move was expanding what Fizz is actually for. It already had student attention, but it only served one narrow need. By adding Project Tags and a Jobs feed, I explored how the same platform could support collaboration and real opportunities without losing the casual, student-first identity that made it popular in the first place.
The result connects not just conversations but opportunities, and it taught me a lot about working within an existing product's identity instead of starting from a blank canvas.